Latest IRU Connected: Banque Raiffeisen really “lives” the Values of Raiffeisen
On March 2, our latest IRU Connected took place featuring the work of the IRU member Banque Raiffeisen Luxembourg. Mr Guy Hoffmann, Chairman of the Board of Directors and longterm IRU Presidium Member and Happiness Officer Ms Fanny Schlesser prestented the latest developments and trends at the bank during the half our virtual exchange. Although Luxembourg might be a small country, the lively presentation made clear that Banque Raiffeisen Luxembourg implements numerous innovative ideas, seeks customer proximity and truly lives Raiffeisen’s cooperative values and principles.
One example is the new “Raiffeisen” sustainable credit card which unites credit card business, identification with the cooperative idea of Raiffeisen and reforestation efforts as for every 200 transactions Banque Raiffeisen is committed to planting a tree in Luxembourg or Bangladesh.
The vakues of Raiffeisen and the proximity to other cooperative organisations and IRU member organisations at Banque Raiffeisen is also demonstrated by international exchange and joint activities. For example, the bank regularly participates in the international drawing contest together with the Raiffeisen Bank International, Raiffeisen Switzerland, Raiffeisenverband Südtirol and the BVR in Germany. With 1.3 million children participating, this Drawing Contest was designated the Largest Art Competition in the World bei the Guiness Book of Records.
A focus of the cooperative bank is also on youth and young cooperative members as Mr Hoffmann pointed out during IRU Connected. Because how the bank is structured, how its customers are involved and what message is conveyed should also inspire young generations and enthuse them for the cooperative values. After all, it is these young cooperative members who ultimately absorb, live and pass on these values. Based on this, an exciting discussion ensued with the audience such as Burcak Akansel, Specialist Corporate Communication from Turkish Tarim Kredi, Justus Reichl from the Austrian Raiffeisen Association and Managing Director George Ototo from the Kenyan Union of Savings- and Credit Cooperatives KUSCCO. It became clear that all organisations focus on youth development and inspiration and the individual measures were described.
The very lively discussion at the end of the session brought the exchange of this IRU Connected to a nice conclusion.
On behalf of IRU, we would like to thank Mr. Hoffmann and Ms Schlesser for the terrific presentation!
The Powerpoint and further information can be found in our “IRU Connected” section.